Case Studies January 01, 2014

SHOP DIRECT: Foiling Fraud and Supporting Shoppers with RSA Adaptive Authentication

With £1.7bn in annual sales, Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to millions of customers. 84% of its sales are online, with 44% of those from mobile devices. Its websites receive 950,000 visits every day. The company has been in business for 80 years and each of its digital department stores is now a household name brand, from newer brands,, and, through to heritage brands like and