RSA Appoints Two Executives to Accelerate Company Transformation


  • Organizational alignment and customer-focus cited as key factors in executive appointments
  • Industry leader Rollo to guide RSA Marketing’s ongoing digital and brand transformation
  • Howard brings Board-level, C-suite, and operator experience from leading managed services organizations

BEDFORD, MA, April 11, 2016 — RSA, The Security Division of EMC (NYSE: EMC), today announced two senior executive appointments, adding strength to its leadership team and the organization’s Marketing and Global Services operations. Holly Rollo joins RSA from Fortinet as chief marketing officer and senior vice president of Marketing, and Doug Howard, the former CEO at SAVANTURE and VBrick Systems, takes on the role of vice president of Global Services. The two appointments continue RSA’s transformation under RSA’s president, Amit Yoran, to become a more customer-centric and agile organization that is positioned to lead in the unfolding new world order of the security industry.

Rollo, with 25 years’ experience in enterprise technology marketing, most recently served as chief marketing officer at Fortinet (NASDAQ: FTNT). She has a proven track record of creating and executing programs that drive growth and transform major global brands. Previous experience includes serving as the vice president of Corporate Marketing at FireEye (NASDAQ: FEYE), where she played an instrumental role in the cyber security company’s explosive growth by building a scalable marketing engine, driving brand awareness, and transforming field marketing in partnership with sales. Rollo has also served in senior marketing roles at SuccessFactors and SumTotal Systems, and marketing and strategic planning roles at Cisco, SAP and IBM/Tivoli.

Howard is an experienced leader in sales, service and executive management roles, helping companies achieve market leadership through innovation and strong market execution. He comes to RSA from SAVANTURE Inc. where he served as founder and CEO of the consulting and managed security services company. Previously, he had spent four years as president and CEO of VBrick Systems, and held senior posts at AT&T, BT Counterpane, Silversky and Sprint. He currently serves on the board of directors at Array Telepresence, SAVANTURE and Touching Heart.


Amit Yoran, President, RSA
“The security industry is broken and in desperate need of transformation, and we at RSA are committed to making investments not only in the right strategies and technologies but in the right people to lead our own transformation. Holly and Doug have the talent, experience, and mindset to move the industry and RSA forward.”

Holly Rollo, CMO and SVP, Marketing, RSA
“This is an exciting time to join RSA. The company obviously has a long, successful track record and it is at a pivotal point where it is dramatically recreating itself. More importantly, there is a unique opportunity to help transform the industry and help change the way enterprises think about security. I see this as a great opportunity for RSA to connect with new audiences and better serve our markets’ and customers’ biggest security challenges.”

Doug Howard, VP, Global Services, RSA
“The changes RSA is making to better align the business for our customers’ success is compelling and exciting. I look forward to continuing to lead the transformation of RSA’s services business to ensure that our customers are not just happy, but as secure as possible. RSA’s Global Services team enables our customers and partners to best leverage RSA’s products to address today’s and tomorrow’s threats.”



RSA provides more than 30,000 customers around the world with the essential security capabilities to protect their most valuable assets from cyber threats. With RSA’s award-winning products, organizations effectively detect, investigate, and respond to advanced attacks; confirm and manage identities; and ultimately, reduce IP theft, fraud, and cybercrime. For more information, go to

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This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) risks associated with the proposed acquisition of EMC by Denali Holdings, Inc., the parent company of Dell, Inc., including, among others, assumptions related to the ability to close the acquisition, the expected closing date and its anticipated costs and benefits; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) component and product quality and availability; (vii) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (x) the ability to attract and retain highly qualified employees; (xi) insufficient, excess or obsolete inventory; (xii) fluctuating currency exchange rates; (xiii) threats and other disruptions to our secure data centers or networks; (xiv) our ability to protect our proprietary technology; (xv) war or acts of terrorism; and (xvi) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC, the parent company of RSA, with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.