{"id":30843,"date":"2024-07-12T12:10:22","date_gmt":"2024-07-12T16:10:22","guid":{"rendered":"https:\/\/www.rsa.com\/resources\/\/"},"modified":"2026-08-25T10:23:38","modified_gmt":"2026-08-25T14:23:38","slug":"why-zero-trust-cant-be-bought","status":"publish","type":"resources_post_type","link":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0634\u0631\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0635\u0641\u0631\u064a\u0629 - \u0648\u064a\u062c\u0628 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0627"},"content":{"rendered":"","protected":false},"featured_media":30855,"template":"","class_list":["post-30843","resources_post_type","type-resources_post_type","status-publish","has-post-thumbnail","hentry","resource_type-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Zero Trust Can&#039;t Be Bought\u2014and Must Be Earned | RSA<\/title>\n<meta name=\"description\" content=\"RSA&#039;s Jim Taylor explains the core principles of Zero Trust and shares tools to evaluate your organization&#039;s Zero Trust maturity level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Zero Trust Can&#039;t Be Bought\u2014and Must Be Earned | RSA\" \/>\n<meta property=\"og:description\" content=\"RSA&#039;s Jim Taylor explains the core principles of Zero Trust and shares tools to evaluate your organization&#039;s Zero Trust maturity level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/\" \/>\n<meta property=\"og:site_name\" content=\"RSA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T14:23:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rsa.com\/wp-content\/uploads\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ar\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/\",\"url\":\"https:\\\/\\\/www.rsa.com\\\/ar\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/\",\"name\":\"Why Zero Trust Can't Be Bought\u2014and Must Be Earned | RSA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ja\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ja\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rsa.com\\\/wp-content\\\/uploads\\\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp\",\"datePublished\":\"2024-07-12T16:10:22+00:00\",\"dateModified\":\"2026-08-25T14:23:38+00:00\",\"description\":\"RSA's Jim Taylor explains the core principles of Zero Trust and shares tools to evaluate your organization's Zero Trust maturity level.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ar\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rsa.com\\\/ar\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ja\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rsa.com\\\/wp-content\\\/uploads\\\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.rsa.com\\\/wp-content\\\/uploads\\\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp\",\"width\":1200,\"height\":741,\"caption\":\"Gartner Report: What are the Five Core Principles of Zero Trust?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/ar\\\/resources\\\/webinars\\\/why-zero-trust-cant-be-bought\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rsa.com\\\/ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Zero Trust Can\u2019t be Bought\u2014and Must be Earned\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rsa.com\\\/\",\"name\":\"RSA\",\"description\":\"Cybersecurity and Digital Risk Management Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rsa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#organization\",\"name\":\"RSA\",\"url\":\"https:\\\/\\\/www.rsa.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rsa.com\\\/wp-content\\\/uploads\\\/rsa.png\",\"contentUrl\":\"https:\\\/\\\/www.rsa.com\\\/wp-content\\\/uploads\\\/rsa.png\",\"width\":2880,\"height\":1020,\"caption\":\"RSA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rsa.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"knowsAbout\":[\"multi-factor authentication\",\"passwordless authentication\",\"identity and access management\",\"identity governance and administration\",\"zero trust\",\"threat detection and response\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0634\u0631\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0635\u0641\u0631\u064a\u0629\u00bb \u2014 \u0628\u0644 \u064a\u062c\u0628 \u0643\u0633\u0628\u0647 | RSA","description":"\u064a\u0634\u0631\u062d \u062c\u064a\u0645 \u062a\u0627\u064a\u0644\u0648\u0631 \u0645\u0646 \u0634\u0631\u0643\u0629 RSA \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u0635\u0641\u0631 \u062b\u0642\u0629\u00bb (Zero Trust)\u060c \u0648\u064a\u0642\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u062a\u0648\u0649 \u0646\u0636\u062c \u0645\u0624\u0633\u0633\u062a\u0643 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/","og_locale":"ar_AR","og_type":"article","og_title":"Why Zero Trust Can't Be Bought\u2014and Must Be Earned | RSA","og_description":"RSA's Jim Taylor explains the core principles of Zero Trust and shares tools to evaluate your organization's Zero Trust maturity level.","og_url":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/","og_site_name":"RSA","article_modified_time":"2026-08-25T14:23:38+00:00","og_image":[{"width":1200,"height":741,"url":"https:\/\/www.rsa.com\/wp-content\/uploads\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/","url":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/","name":"\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0634\u0631\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0635\u0641\u0631\u064a\u0629\u00bb \u2014 \u0628\u0644 \u064a\u062c\u0628 \u0643\u0633\u0628\u0647 | RSA","isPartOf":{"@id":"https:\/\/www.rsa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rsa.com\/ja\/resources\/webinars\/why-zero-trust-cant-be-bought\/#primaryimage"},"image":{"@id":"https:\/\/www.rsa.com\/ja\/resources\/webinars\/why-zero-trust-cant-be-bought\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rsa.com\/wp-content\/uploads\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp","datePublished":"2024-07-12T16:10:22+00:00","dateModified":"2026-08-25T14:23:38+00:00","description":"\u064a\u0634\u0631\u062d \u062c\u064a\u0645 \u062a\u0627\u064a\u0644\u0648\u0631 \u0645\u0646 \u0634\u0631\u0643\u0629 RSA \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u0635\u0641\u0631 \u062b\u0642\u0629\u00bb (Zero Trust)\u060c \u0648\u064a\u0642\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u062a\u0648\u0649 \u0646\u0636\u062c \u0645\u0624\u0633\u0633\u062a\u0643 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c.","breadcrumb":{"@id":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.rsa.com\/ja\/resources\/webinars\/why-zero-trust-cant-be-bought\/#primaryimage","url":"https:\/\/www.rsa.com\/wp-content\/uploads\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp","contentUrl":"https:\/\/www.rsa.com\/wp-content\/uploads\/why-zero-trust-cant-be-bought-and-must-be-earned-featured-1.webp","width":1200,"height":741,"caption":"Gartner Report: What are the Five Core Principles of Zero Trust?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rsa.com\/ar\/resources\/webinars\/why-zero-trust-cant-be-bought\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rsa.com\/ar\/"},{"@type":"ListItem","position":2,"name":"Why Zero Trust Can\u2019t be Bought\u2014and Must be Earned"}]},{"@type":"WebSite","@id":"https:\/\/www.rsa.com\/#website","url":"https:\/\/www.rsa.com\/","name":"RSA","description":"\u062d\u0644\u0648\u0644 \u0627\u0644\u0623\u0645\u0646 \u0627\u0644\u0633\u064a\u0628\u0631\u0627\u0646\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u0629","publisher":{"@id":"https:\/\/www.rsa.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rsa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/www.rsa.com\/#organization","name":"RSA","url":"https:\/\/www.rsa.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.rsa.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rsa.com\/wp-content\/uploads\/rsa.png","contentUrl":"https:\/\/www.rsa.com\/wp-content\/uploads\/rsa.png","width":2880,"height":1020,"caption":"RSA"},"image":{"@id":"https:\/\/www.rsa.com\/#\/schema\/logo\/image\/"},"knowsAbout":["multi-factor authentication","passwordless authentication","identity and access management","identity governance and administration","zero trust","threat detection and response"]}]}},"_links":{"self":[{"href":"https:\/\/www.rsa.com\/ar\/wp-json\/wp\/v2\/resources_post_type\/30843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rsa.com\/ar\/wp-json\/wp\/v2\/resources_post_type"}],"about":[{"href":"https:\/\/www.rsa.com\/ar\/wp-json\/wp\/v2\/types\/resources_post_type"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rsa.com\/ar\/wp-json\/wp\/v2\/media\/30855"}],"wp:attachment":[{"href":"https:\/\/www.rsa.com\/ar\/wp-json\/wp\/v2\/media?parent=30843"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}