BEDFORD, Mass.— RSA Security Inc. (NASDAQ: RSAS) today announced the largest ever investment in its channel business, delivering significant new benefits and resulting in considerably greater revenue and profit opportunities for channel partners. This is the result of extensive work with the channel to design a leading-edge program that will help partners realize the full potential of RSA Security's range of solutions.

The new RSA SecurWorld channel program is structured to reward channel partners for investing in RSA Security products and programs. This will be accomplished via the innovative RSA SecurWorld Partner Portal, and a range of automated and self-service applications for partners.

“Our channel partners represent a vital strategic constituent of RSA Security’s business, and our intention is to empower and motivate them to realize the full potential of the growing worldwide market for RSA Security solutions,” comments Richard Turner, vice president of worldwide channels at RSA Security. “Information security is no longer a niche industry. Today it sits firmly in the mainstream, with everyone talking – and concerned – about the security of identities. It is therefore crucial that our valued partners are best-placed to take advantage of a growing amount of opportunities and that RSA Security provides the best available tools with which to do so.”

The benefits of the new RSA SecurWorld program fall into three main categories:

• Higher financial rewards for committed partners: greater rebates may be available to partners who maintain certification and authorization, sell new products and acquire new customers
• Investment in building channel partners’ expertise: further spending dedicated to RSA SecurWorld’s successful online curriculum for sales and technical training for channel partners
• Improved partner effectiveness: investment in a new partner portal that will simplify access to support tools and materials, and accelerate distribution of up-to-the-minute information – including sales leads
• Deal registration: access to a sophisticated service designed to help bring potential business opportunities to a successful close is granted to all partners meeting the sales authorization criteria

“RSA Security differentiates itself by actually listening to its partners, and using the feedback to foster stronger business ties through a series of benefits and efficiencies,” comments Tim Hebert, CTO at Atrion Networking. “With this new program, RSA Security is clearly looking to energize its partners and we applaud that initiative. With sales leads and a fantastic new Partner Portal, we expect to substantially grow our RSA Security business this year.”

The RSA SecurWorld Partner Portal will make inter-company relationships more interactive than ever, and – by ensuring that partners are fully aware of the range of information and resources that they have at their disposal – lead to much greater partner and end-customer satisfaction.

“RSA Security is dedicated to its channel and regards it as vital to the ongoing success of the company. The new program is designed to ensure that partners and vendor alike make the most of opportunities in the identity and access management market,” said Dave Henderson, Sales Director at Armadillo. “We believe that the revitalised SecurWorld program will reward strategic partners like ourselves who show an ongoing commitment to cultivating the market and helping customers enable their business through RSA Security solutions. We are confident that this market will continue to develop, and are glad to be working with the recognised and trusted pioneer in the identity and access management market.”

The new RSA SecurWorld program has two distinct categories of membership, each with its own corresponding benefits and requirements aimed at helping partners increase revenues and enhance market position. Partners are well-placed to realize increased opportunities presented by a range of RSA SecurID® two-factor authentication solutions, the RSA SecurID® for Microsoft® Windows® secure enterprise access solution and the RSA® Sign-On Manager enterprise single sign-on offering – each of which is available through the channel.

“This program has been designed with our partners in mind, with benefits intended to help increase their revenues while enhancing their prestige and stature as a valued information security partner with the leading security solutions. Our aim is for the RSA SecurWorld partner program to be elevated from ‘best-in-class’ to ‘best-in-industry’, and we are confident that the new program gives us the foundation with which we can accomplish that goal,” concludes Turner.

“RSA Security is a key partner for us because the RSA SecurID two-factor authentication solution ensures that that we can continue to expand and improve security for our leading access infrastructure solutions,” states Dean Maire, SVP of Partner Development at MTM Technologies Inc. “The new SecurWorld program validates RSA Security’s leadership position in the marketplace by proving that it truly understands the channel. The company is constantly striving to reward value-added partners and make the process of doing business as efficient as possible.”

For more information on the details of the program, including the rewards and the participation criteria, please visit www.rsasecurity.com/securworld

About RSA Security Inc.
RSA Security Inc. helps organizations confidently protect identities and information access. The company secures more than 15 million user identities, safeguards trillions of business transactions annually, and manages the confidentiality of data in tens of thousands of applications worldwide. RSA Security’s portfolio of award-winning solutions – including identity & access management, secure mobile & remote access, secure enterprise access, secure transactions and consumer identity protection – sets the standard in the industry. Our strong reputation is built on a 20-year history of ingenuity, leadership and proven technologies, and our more than 17,000 customers around the globe. Together with more than 1,000 technology and integration partners, RSA Security inspires confidence in everyone to experience the power and promise of the Internet. For more information, please visit www.rsasecurity.com